# Rumble acquires Northern Data, a European neo cloud with Bitcoin mining roots Incline, a Stabledash show. Oct 31, 2026. Glenn Rothwell. https://live.stabledash.com/shows/incline/episodes/why-ai-agents-dont-care-about-ads-and-what-that-means-for-8tnCwfJC0Oc Rumble's Glenn Rothwell describes how the Northern Data deal feeds an AI infrastructure push, and why AI agents as viewers could upend the ad model. Rumble has acquired Northern Data, a European neo cloud that started out with roots in Bitcoin mining before moving to GPUs and data centers, according to Glenn Rothwell, who works on crypto and agentic payments at the company. He made the remarks on Stabledash Live, which now streams on Rumble. ## Infrastructure for agents Glenn Rothwell says the business side of the group is called Quake AI, which he describes as "AI infrastructure for the freedom first agentic Internet." It grew out of the partnership with Tether, which he calls Rumble's largest strategic partner and investor. He calls the Northern Data deal a perfect marriage, since Rumble had already been in the data center business. ## A wallet for creators The crypto product that is live today is Rumble Wallet, which Rothwell says came out just under a year ago after an announcement at last year's Plan B conference in Lugano. It supports Bitcoin and Tether, and Tether Gold was added for interested users. He says the wallet is fully self-custodial, with users able to export their seed phrase at any time. In his personal opinion, the market for censorship-resistant payouts is relatively limited in the US. He notes Tether is releasing USAT as a GENIUS Act compliant version for US markets. ## Beyond deplatformed voices Glenn Rothwell says Rumble will give up users or revenue in a market rather than set aside its free speech values. He points to sports, including a WWE partnership now streamed every week, and says creators earn better payouts than on YouTube or X. ## When agents watch Until recently most of Rumble's revenue came from ads, Rothwell says. He has yet to see a well adopted standard for agent commerce, and cites Amazon blocking the Muse agent as a short solution from a company far larger than Rumble. He expects that the majority of viewers may one day be agents directed by humans or acting semi autonomously. Glenn Rothwell frames AI as "extremely empowering" for creative people, and expects trusted individual creators to replace mainstream media as a source of news. Northern Data and Quake AI are how Rumble plans to build for that shift. ## Key takeaways 1. Rumble acquired Northern Data, a European neo cloud that moved from Bitcoin mining to running GPUs and data centers. 2. The self-custodial Rumble Wallet supports Bitcoin, Tether and Tether Gold and came out just under a year ago. 3. Glenn Rothwell says Rumble must prepare for a future where agents may be the majority of its viewers, while no agent commerce standard is yet well adopted. ## Chapters - 0:00 Rumble runs a consumer video arm and Quake AI infrastructure - 4:26 Rumble Wallet gives creators Bitcoin and Tether payouts - 6:05 Human-made content may gain value as AI spreads - 11:58 Rumble leaves markets rather than censor its creators - 16:25 Rumble's creators range well beyond deplatformed voices - 19:09 AI agents as viewers break the ad-based revenue model - 23:04 AI agents could face the same censorship humans faced - 25:31 AI will empower individual creators and personal brands ## Transcript **Zach Fowler** (0:08) Glenn, thanks for coming on. We all finished with Gun Rumble. I I held up my end of the bargain. I promised you we would be live and been streaming there, and that will continue. Andre only had a minor heart attack last day when I said, hey. We're gonna start streaming to a new platform, and had to make sure that it could be encoded properly. But, hey. I don't... Thanks for coming on. It's always great to see you. Have you met Aaron before? I don't think so. Pleasure to meet you, Aaron. And always Likewise. You might have been expecting to see Drew here today, but we actually did make a... This is the first start of, Aaron will be our new cohost of incline and, diving deeper into the agentic conversation. But I'd love to give you a chance. Quick introduction here. This role of, like, crypto and Agenci payments at Rumble, I'm sure a lot of people saw it on your Twitter and LinkedIn when you made the move, they were like, didn't see that come... Coming. So help us frame, you know, what your mandate is at, Rumble. **Glenn Rothwell** (1:01) Yeah. Absolutely. First of all, thanks for having me here. It's super exciting. It's just been awesome to watch the progress of SableDash over, you know, the past couple years since you guys have been ramping up. Yeah. Really, exciting opportunity for us, over at Rum Group. So first, I'll say, like, by way of introduction, I'm part of Rum Group, which is kind of the parent company. We have two main business units. Right? One is kind of the OG consumer side of the business, Rumble Video, which is how many folks know us and appreciate you getting the stream up and running there. Hopefully, the the process was relatively smooth with some of the creator tools that we've put out and with the help of your Grockbot as you alluded to. So, yeah, Rumble Video is kind of like the OG freedom of speech, streaming and video platform. You know, originally, it was born, really just to provide a a video and content platform that put the economics back in the hands of the creators. Of course, advertisers are still super important to the network, but by the time Rumble came out in 2013, it was still relatively hard to kinda, like, earn a full time living as a content creator on YouTube. So that was the genesis of it, and it definitely kind of, like, grew during that whole period of big tech censorship and kinda cancel culture. If you will, Rumble came to be known as kinda like the home of freedom of speech on the Internet, very similar to kinda like what Elon did with X for written communication. You know, that's kind of been our our background for video and streaming. So that's the consumer side. And then the the b to b side is called Quake AI. That's actually where I'm spending a lot of my time lately, and that is essentially AI infrastructure for the freedom first agentic Internet, if you will. Right? So super exciting kind of, business line, that has come out of our partnership with Tethr, who's our largest strategic partner and investor. A couple months ago, this became public that we acquired a European neo cloud called Northern Data, which had actually kind of started out and had some roots in Bitcoin mining, and then like many of those operations, it had kind of moved over to running GPUs and data centers. And now this is really a perfect marriage because a lot of folks don't realize Rumble had kind of already been in the data center business with the compute and storage offering, running all of our own kind of, like, fully sovereign cloud to power our video platform to make sure that we weren't getting censored. So as we continue to expand and see all the developments in AI infrastructure, it made a lot of sense to be able to offer a a GPU offering. **Aaron Stanley** (3:28) That's super interesting, Lex, because you guys are already kind of positioned as kind of running some of your own self sovereign hardware and infrastructure, and really that's already been kind of the ethos of the company. You're already sort of set up to be doing that. So acquiring this other data center and and this GPU infrastructure is really just sort of like the next step of that progression essentially. But maybe talk us through... I guess, I was very surprised to learn that you guys were doing really, like, any of this when I was researching. I was like, oh, I thought they were just, like, a video streaming platform. I didn't realize they were doing crypto payments and agentic AI and whatnot. But maybe kind of give us, like, an insight into the what's sort of the the calculus here. Like, what's what's kind of, like, the the big strategy of kind of bundling all these things together? And then, and then you mentioned the Tethr, the Tethr partnership. They're obviously one of the big, and I think there's, you know, USAT is one of the, like, the main, or you you guys are one of the main... Or, like, Rumble users or some of the main, like, users of USAT from what I understand. So maybe talk a bit about just kind of how all these pieces are all fitting together. **Glenn Rothwell** (4:26) Yeah. Yeah. Absolutely. So the the crypto portion that is live today is called the Rumble Wallet. It came out just under a year ago, I believe, because we had kind of announced it at last year's Tethered Plan B conference in Lugano. And then actually just last week, I came back from Lugano, Switzerland, the Plan B conference again, where we're just getting a lot of kind of great feedback from our initial set of users on the wallets. The wallet was really created as one of the first incubations of Tether's wallet development kit. You know, there's some other names such as like Privy or even like Alchemy that I think are maybe a bit more well known in the space for wallet infrastructure, but Tether actually has a really cool kind of suite or SDK rather and, you know, set of tools for anybody to be able to deploy smart wallets and self custodial wallets. So the the, the Rumble wallet was kind of one of the first real time implementations of that. They came from a real need for some of our creators and end users where depending on what part of the world they're in, things like this, they may not have stable access to the banking system. So I think it's a unique opportunity where we actually get to go back to, like, the whole reason why many of us are in crypto in the first place, which is that crypto provides alternative and censorship resistant payment rails. And for some of our creators where, you know, they're really relying on those creator payouts and advertising revenue, is a large percentage of, like, how they make their living. Not everybody has access to stable banking systems, so just having the option within RumbleWallet to be able to earn your payouts using Bitcoin or Tether, is a super important use case that we're proud to support. **Zach Fowler** (6:05) Alright. I wanna go macro here, and I know you've kinda mentioned this with with one... I wanna understand Vault Horizons, where you're at with this. Has that gone live since we last talked about this? This is a... I'll I'll give the disclaimer separate from room group. This is Glen Glen as a personal content creator. But kind of just in this age of, like Yeah. **Glenn Rothwell** (6:24) Gotta dog for the product, I was saying. **Zach Fowler** (6:27) Yeah. AI, media, cloud, Quake AI, you getting... You... The possibility for you to get paid as creator, and I think there was something about AI slop and that things are going back to being... You know, making stuff that's, like, human made, and, obviously, we're aligned with this ethos. So there's a reason why we started doing a live show even as AI was becoming more and more prevalent. We could have just focused on a blog or focused on research, and we do some of that. But, again, the core business model is centered around doing content with humans. So maybe speak to speak to that a little bit. And, if we are assuming that humans need infrastructure to make live content like the impact that Quake AI would have and obviously subsequently being able to get paid freely. **Glenn Rothwell** (7:11) Yeah. Absolutely. So you you mentioned both Verizon. So, again, separate from my work at Rumble, but just always wanting to be dogfooding the products of any place that I work. I don't come from the streaming background. I guess I kinda, like, skipped over this in my interview, but I don't have a background at all in media advertising, streaming, any of that. I'm more technology, SaaS, business development, and then also crypto for over a decade just as an individual user, then three years at Alchemy. So I'm kinda new to this whole world of streaming. So I figured what better way to kind of, like, learn the user experience and be able to spot, you know, maybe potential room for improvement or things like that that our users might be flagging, than to use the products. So, originally, I was gonna be launching the Bold Horizons podcast, which is the name of my personal show. I was gonna be launching it, in the coming weeks, but we had an opportunity to actually go live from Switzerland, last week in Lugano at the Play and Bee conference. So it was kinda last minute, but I had the opportunity to interview Mark Moss, who's one of our creators on Rumble. And that was a super fun opportunity to kinda kick start the show. But I won't spend too much time on that, but basically, my my thought behind doing the show is, like, there's a lot of awesome shows and content creators that focus more on the tech and the builders. I wanna actually dig a little bit deeper and drive into some of the societal and even kind of, like, broader political impacts that this technology has because for better or for worse, it has become kind of a very polarizing topic, right, of things like AI and data centers from everything of, like, know, what are the impacts gonna be on the labor market, right, more broadly, and then answering this question of what's gonna be valuable in the future and what are people gonna do for work. Right? And is money even gonna be important in the future? So kinda getting into the other question that you'd had about, you know, AI and human created things being a value. This is more just kind of, like, one of my personal musings, I guess, on this. I was a little bit inspired by a recent trip to San Francisco where I was sitting in the back of a cyber cab, which in San Francisco, they still have, like, a human driver supervising it. And we were just having this big, like, existential conversation about this topic. Like, if if it's optional to work in the future, right, and maybe there's some kind of forum of, like, UBI or something. Know, crazy things like that could happen in the future. But the cyber cav, moderator employee, whatever it's called, the the supervisor of the robotic taxi, he was musing and saying he thinks that, physical things like art, real estate, or even like furniture and things like that are gonna become more, important in the future. So it was kind of one of those, like, out there conversations, but I've been thinking about it a lot. And I I could definitely see that make sense in the future where maybe you get some kind of, like, stipend, you know, to get by. It's, like, optional to work, you know, and then you could obviously earn more money through there. But potentially other things in the future will, you know, become more valuable, like human created things opposed to where we don't have AI just pumping out a lot of content that looks the same. **Zach Fowler** (10:13) 10 or a product. Last last comment there, Aaron. You can take the next question. But I I... You know, we've even seen that with, like, the increased, like, the blue collar jobs and, like, how there's even, like, a shortage of supply. It's like, well, at the end of the day, the the interesting paradigm here is, great. AI is, you know, creating all solopreneurs and helping... Maybe we're gonna see the rise of the solopreneur billion dollar business, and at the same time, data centers are lacking hands to build the data centers, to build the infrastructure that we're touting is gonna fuel the next age of this economy. And so there's an interesting, you know, kind of paradigm there and, like, that humans are still needed. We're we're... I think we're far away from a future that's entirely agentic driven. And, again, maybe it saves us some time and effort, and, obviously, it's done wonders for our show as a tool. But there's so many different sectors that it's like, I don't know. Maybe there's gonna be furniture making robots, but, again, it's like like that intangible thing where it's like, I don't know. Are they gonna do the same as, like, a true artist? Or, you know, you go to Northern California and see these people crafting tables out of the redwoods. I just don't know if an agent's gonna have that that taste. Maybe one day. But, Aaron, go ahead and take the take the next question. **Aaron Stanley** (11:25) Yeah. Yeah. Go for it. I mean, well, if I can add one thing to your rant. The the analogy I always give is, like, would you wanna see... Would you go to, like, a basketball game of robots playing basketball? Like, would you pay money to see a robot dunk from the free throw line, you know? Maybe one time for the novelty, but probably not Yeah. Really. Yeah, exactly. It's like, are you gonna go to like the robot, like slam dunk competition? Like, no. Right. So, like there's some things that are just like uniquely human that we're gonna... You know, I'm not super worried about. But there are other areas that like, yeah, there's a lot of cause for concern. Right? But Glenn, I mean, going back to Rumble here, and and I I I... You... Thank you for the history, some of the background you gave on Rumble at the beginning of this conversation, but I think, I'm personally dialing in from a a country where Rumble is banned. I won't disclose which one, but it's been in the news a lot the last Yeah. Couple of days. You might be able to guess which one. And, you know, for for, you know, creators who are in these types of con... These countries where there is Internet censorship or where there's the potential of Internet censorship and things of this nature, maybe talk a bit about, like, where... Like, how how does kind of this product line within Rumble that you're focusing on maybe help to advance this... Like, the broader mission of Rumble, like, in these areas where, you know, you have to VPN in to something like a Rumble to be able to even access this type of content or to be able to create this content if you're in one of these jurisdictions. Would love your kind of... We'll have to kind of get a brain dump from you guys on, like, how how does how does this this sort of cryptogenic line fit into that broader vision of maybe serving folks who wouldn't necessarily have access to these channels otherwise. **Glenn Rothwell** (13:07) Yeah. Yeah. Absolutely. Well, first on the topic of, you know, the platform being inaccessible in certain countries or whatever, there's been a few times where this has happened, and it's always been kind of like our conscious decision to decide to no longer operate there. Because sometimes certain countries will give you the ultimatum, like, need to censor creators, you know, if you wanna still exist. And then this is something that I've just always personally admired. You know, I've been a Rumble user since 2020. I've kind of followed along some of this stuff before I even worked at the company. And it was something I just always admired about Chris, our CEO, and kind of the stance he takes there where he would rather just say, hey. Like, even though we might lose out on users or revenue or whatever in this market, we're not gonna, like, set aside our values of freedom of speech and preserving that. And, like, hopefully, you know, those discussions will continue, and the platform will be able to come back, you know, eventually as those things go on. But we're not gonna throw, you know, our core values by the wayside just to be able to continue to to operate in a place that maybe doesn't hold the the same value. So, then how does that tie in with crypto? I mean, this this, I think anybody that's been in crypto long enough probably got involved or was intrigued at least partially due to kind of the core values of censorship resistance and individuals being in control of their finances and not having to trust, centralized parties. Right? So that's why, for instance, like, with our wallet, even though it potentially, I would even say, adds a little bit more friction compared to some of the other models we could have pursued, our wallet's fully self custodial. Right? Users have the ability to export their seed phrase at any point in time. And then it's also why it was very conscious that we selected Bitcoin and Tether as kind of being the initial products. Since then, we also added Tether Gold because I think that's an interesting kind of, like, you know, asset that some of our users are are also interested in. But we've been very purposeful with the wallet as we've been rolling it out and not just kind of, like, opening up to every single, you know, more centralized blockchain. We really just focus on kind of the value prop of allowing creators to be able to get paid out through Bitcoin or Tether if maybe they don't have access to traditional payment rails. Right? I I think that this is just my personal opinion, though. The TAM for that is, like, relatively limited to some extent, I would say, especially within The US. You had alluded to before, USAT being like a growth area for us, which is absolutely true. So for those who don't know, Tether is coming out with USAT, which is kind of like the Genius Act compliant version of Tether for The US markets. Reality is I think majority of Americans, if you ask them, they probably haven't dealt with, you know, censorship resistant... Excuse me. Rather, they haven't dealt with being censored or losing access to, like, a banking system by and large in The US. So we also wanna think about how we can continue to build, you know, use cases just for everyday Americans that are gonna be valuable to them. But I think... And, again, this all kinda, like, happened before I joined the team, but one thing that I really admired, like, in the interview process and now after coming on was just that, you know, instead of launching the next, you know, in... Instant random kind of, like, hyper gamification app that we see all the time in crypto, it's like we actually sought out to solve a real world problem, which is that some of our creators don't have access to banking systems. So we're gonna give them that with the censorship resistant rails of Bitcoin and Tether. **Aaron Stanley** (16:25) And then can you talk a little more about, like, what is the ICP of these creators that you're discussing? Like, where are these people located perhaps? Like, what are they... You know, what type of content are they creating? You know, are these are these, you know, kind of political dissident people? Are they making, know, beauty vlogs? So, what are the... What what what type of people are... I'm **Zach Fowler** (16:45) glad you asked this because Glenn and I... This is like... Glenn, if you remember back to our conversation, like, think a few weeks ago, this is probably, like, my first first question. And, honestly, probably one of the bigger misunderstandings about Rumble is because Oh, right. I think wrong... Wrongfully, like, the the main headlines you see is, oh, you... YouTube bans x y z creator, and now they're on Rumble because that's their only option. And it's like, that's a subset of creators. Sure. And there's other someone's where it's like, actually, they just pull in solid viewership from people that align with Rumble's values and align with what the show is talking about. **Glenn Rothwell** (17:17) Totally. Yeah. I think it's a great question. So, you know, we are seeing growth from, like, all areas of the world. I think historically, we've seen a lot of users in The US, but some of our faster growing segments are countries around the world where we are starting to see, you know, censorship still, you know, happen a lot. Like, an example that was kind of, like, shocking to me when I heard about it was how apparently people are, like, going to jail in The UK just for posting memes on social media. Right? So probably, like, unsurprisingly, like, that's an area where we've seen a lot of growth of users. So I I think you're right on one end, like, initially, kind of, like, you know, that's definitely, like, an ideal kind of user profile, if you will, as user set of experience staff. But some of our, like, fastest growing content areas are also outside of that. We're doing a ton of stuff in sports. Like, you may have seen, we announced the WWE partnership. So we're now streaming that every week. We did UFC at the White House, which was a really cool event. And then we're also seeing a lot of content creators pop up everything from, like, cooking shows to just, you know, day in the life vlogs and stuff like that. So we're not in the business of saying what content we want on the platform. We're just providing the platform, and we're saying as long as you're following the law, we're not gonna censor you. Right? So I think initially that probably does attract a group of users who have been censored on other platforms, but I think the goal is just to, again, pay creators more than, you know, they would receive on these other platforms, give them direct access also to a suite of applications like Rumble Studio and Rumble Ad Center, where it's like instead of paying for all these other subscriptions to, you know, streaming software and stuff. I mean, you guys did a phenomenal job with this show kind of, like, building your own streaming software, but I think that's very, like, rare and unique. And for many creators that are, like, just starting out, it can be great to have, like, a full suite of applications to do that and also earn, like, better creator payouts than they'd get on YouTube or X or other places like that. **Zach Fowler** (19:09) Alright. Payouts. Glad you mentioned it. We talked about the mechanism by which they can receive payments being RumbleWallet. Let's break this out into... And and kinda round this out with AgenTik Commerce. We actually have Tempo, MPP joining after the show, but help us paint this paint this picture of, like, paying creators. We've obviously talked about, like, how monetization of media is changing with agents being the eyeballs, even with just how fast funds are getting paid out. How do you think about this this world? How's Rumble and Rum Group thinking through? I mean, I have to assume agents are even consuming video. I know my agents consume video, when they need us to... And I don't I don't know how YouTube and the other other platforms platforms are are are even counting these views, let alone creators getting monetized, because I know my agent doesn't care about the ads. So help us think through, like, this paradigm now of agents and agents to payments and creators getting rewarded for when agents consume their video and even maybe just, like, the programmatic nature of them them getting paid. **Glenn Rothwell** (20:13) Yeah. It's definitely something that I spend a lot of time thinking about. I'd say we're in the early innings of this as business. Right? But we wanna be kind of, like, first movers on this. I think the point that you just made about the agents not caring about ads is super important, right, for a business that up until, I guess, recently with the launch of Quake AI and the GPU business, like, yeah, we're we're early. Exactly. Up up until recently, the majority of Rumble's revenue came from ads. Right? So it's gonna be important to rethink what that might look like in a world where, you know, maybe it's not a human going to the rumble.com site and typing in a video and searching and consuming something and being served an ad. It could be an agent that's going out autonomously and and doing that. So I've been kind of in research mode lately for a lot of those standards. I'd be curious if other viewers on the show have found anything really kind of, like, interesting in the space. Maybe drop, like, a a comment on x or on the Rumble stream to share what you found. But I think, like, agentic commerce requires, like, the know your agent standards. Right? It's a term that's been used a lot to know, like, which agents are trust worthy, which ones are good versus bad actors. So that space is just so nascent. Like, my initial conclusion has been there's a lot of early experimentation there, and we definitely wanna be at that... The forefront of that experimentation, but I haven't... I've yet to see, like, a standard that's, like, really well adopted for that. And I think, you know, you look at Amazon blocking access to the Muse agent, like, Amazon is a huge company with tons of smart people, tons of revenue. Right? Far larger than even us, and they're they're kind of, like, short solution was to just block access to the AI. Personally, I don't think that's the answer, but, you know, we we will have to be prepared for a future where maybe even the majority of our viewers or consumers are gonna be agents being directed by humans or semi autonomously. So Yeah. Very, very exciting times. And then one... The last thing I'll say on that, I didn't fully go through the Google earnings, but I saw they came out recently, and it was actually, I think, the first earnings where... Correct me if I'm wrong on this, but my understanding was it was the first earnings where the majority of their revenue didn't come from search anymore. So we are starting to kind of, like, see these ad kind of, like, economics breakdown in real time. So **Zach Fowler** (22:32) Man, I did... I've not gone through that at all. And, yeah, that's unfortunate about the Amazon news. I actually didn't even see that either. But it makes me think now, like, are we going to a world where I already have how many 30 different apps on my phone? Am I gonna have Mhmm. 30 different agents? Because if I want my agent to use Amazon, will I have to use their agent? And it's like, no. I want interoperability be... Beyond these. And I think Yeah. Yeah. So just like the cost of switching agents, it just... It feels like such a massive burden, and sometimes it's just to get one nascent, you know, feature. **Glenn Rothwell** (23:04) Totally. Yeah. So just tying it back all back to, like, our ethos of, like, why are we doing, like, GPUs and AI and all of that? You know, the whole mission of Rumble was creating the freedom first Internet for video, you know, and streaming. There's a huge opportunity to do that now also for agents because if you, you know, think that in the past, like, humans were, you know, being blocked or censored or z platformed from the web two point o Internet, most certainly the same thing is gonna happen to agents that are being spun up or controlled by humans. Right? So we need to make sure that the infrastructure and kind of the ground layer of that is one that's, you know, open and neutral to innovation. **Zach Fowler** (23:41) Unpack that a little bit more because I think that's an unfamiliar thought to a lot of people on like an agent being censored. We may have to do a whole show on agentic censorship. Yeah. We may open up a real can of worms here. You know? Yeah. With the with the whole with the whole two, three minutes, and the next guest would agree, Greg. You please give us give us a masterclass on agent censorship? **Glenn Rothwell** (24:03) Well, I mean, I'll I'll give, like, one maybe more practical, like, real time example, which is, you know, the Amazon and Muse thing. Right? If I'm using the Muse agent and I wanted to go buy something on Amazon, well, Amazon decided that I couldn't do that. Right? And I think, like, there's no, like, constitutional right to, you know, freedom to transact necessarily for, an agent. You know, Amazon's a independent company, and they're willing to kind of, like, make those decisions of what services they do or do not want to allow. I think it's more, you know, the slipper slope potential is, like, if the agent is tied back to a human identity, and let's just use The UK example again. Right? Where maybe, like, the UK government didn't like that you posted a certain meme on social media, and now they see that your Instinct or Muse agent or whatever is tied back to that identity, theoretically, then a government could come in and say, hey. We actually wanna block access to this user on, like, all these centralized tech platforms. So just kinda raising that as something that I'm thinking about and wanting to make sure that not all of the power goes to, like, centralized tech corporations that probably don't care so much about this stuff because they're more just focused on pure profit. And I think it opens up a ton of opportunity for companies like Rumble, but also other, you know, new market entrants to to kinda come come in and disrupt some of those more historic monopolies that we've seen. Yeah. **Aaron Stanley** (25:22) Let's definitely put a pin in that discussion. That's, that's one Yeah. Typing into in bit of Yeah. More detail. **Zach Fowler** (25:31) Glenn, last question here before we transition. We'll get ready to bring Brendan on. What... I'm trying to think think the best way to to phrase this. What do you think people are most misunderstanding right now about maybe the intersection of the agentic economy and media? **Glenn Rothwell** (25:52) The intersection of the agentic economy and media. I think... I don't know if misunderstanding is the right word, but one thing I'll say I think a lot of people are potentially sleeping on is that, you know, in the future, if I'm trusting the individual content creator, maybe where I'm going to get my, like, news and opinions and stuff like that more than mainstream media, I think it's gonna be increasingly more important for those people that are content creators to have the tools that they need to kind of, like, run their own business, promote products or services, stuff like that. So going back to what we were talking about the whole, you know, transformation of the labor market and economy and stuff like that, maybe one thing that's misunderstood is that AI is just gonna be, like, destructive for jobs or whatever. I think it's actually gonna be extremely empowering, And it's gonna give creative people with ideas, you know, business ideas that maybe they never had the ability to build before, and now they actually have the tools to go ahead and do that from, like, agentic coding solutions. Right? But then they need the channels to actually go and, like, share those products and services and get them discovered. So, you know, if it's maybe like an ecommerce platform like WAP that's doing a ton of great work here or a media and streaming platform like Rumble where it's easier to get discovered and monetized, you know, while sharing that. I think it's just gonna become increasingly more important for folks and entrepreneurs to focus on building their personal brand. Right? I guess that's what I would say to that. But this was awesome, guys. I really appreciate you bringing me on lots of interesting, existential conversations. I agree we probably need, like, another hour or some other time in the future. **Zach Fowler** (27:30) Yeah. We probably need, like, a... We need, like, a late night session where there's just, like, totally open ended. Like, we leave our job titles and companies blank, and we can get super, like, existential and philosophical because I definitely... I love going down those rabbit holes and and packing those, maybe our own version of the Cybertruck convo. So maybe I'll bookmark that for, like, a monthly segment that we do at... On, like, Friday nights or something. But Count me in. Note that for both for both horizons, Glenn. I think that might be a fit there. We're we're onto something. Yeah. Maybe we'll have to partner here, and that'll be... You'll just become a segment. But, hey, thanks for coming on. And, are you gonna be at Breakpoint? I I don't believe so this year. I'm kinda conference out for the year. But Yeah. I I know I've seen you I've seen you on the sprint, but, hopefully, we'll see you soon in person. Sweet. Thanks so much, guys. Appreciate it. Have a good one. Cheers. Thank you.